UCF integrated business

Hello, I'm Flora Carvalho.

I love turning creative ideas into organized plans, and then bringing them to life.

Flora on a beach chair in a colorful crochet top

About

A little about me

I'm a DirectConnect transfer from Valencia, currently pursuing my BSBA in Integrated Business at UCF. I am fluent in English and Portuguese, and conversational in Spanish. I have two years of teaching experience and over a year of customer service experience. I'm interested in project management and marketing and want to keep growing my skills in both.

I recently discovered that I enjoy making lifestyle and college content. I've been creating content and building my editing skills in CapCut. I am very organized and love creating content strategies and calendars.

Outside of class, my friends would describe me as funny, caring and determined. My perfect weekend is a mix of everything: hiking or exploring somewhere new, hanging out with my boyfriend, family and friends, and then a quiet night at home with a book.

Flora in a cowboy hat, smiling, seen through the open window of a truck in a green Florida field.

StudyingBSBA, Integrated Business · University of Central Florida

Transferred fromValencia College · Associate of Arts · 3.65 GPA

Involved inKnights Association of Project Management · PMI · Phi Theta Kappa

Skills

Tools & skills

create

Canva design
CapCut editing
Photography + Adobe Lightroom
Adobe Premiere (learning)

post

Instagram
TikTok
YouTube
Facebook
X

plan

Content calendars
Captions and hashtags
Best-posting-time analysis

English · Portuguese · Spanish (conversational)

Experience

Magic Florida Properties

Social Media Assistant

February 2025 – June 2025 · Remote · YouTube

Analyzed best posting times to increase reach on YouTube, contributing to 50,000+ views in five months
Selected which clips to post, helping reach 181 hours of watch time
Wrote captions and researched trending and relevant hashtags, resulting in 13,441 thumbnail impressions

Example Short Como funciona a title company A podcast clip about how title companies work in U.S. home sales, in Portuguese for the channel's Brazilian audience. Watch on YouTube →

50,147views

181watch hours

13,441impressions

+34subscribers

YouTube Studio, Feb 1 – Jun 30, 2025

Content

Content concepts

Concepts I created for UCF's transfer accounts, DirectConnect to UCF and Transfer Connect.

Cover: Do I qualify for DirectConnect to UCF? Swipe to take the 5-second eligibility quiz.

Q1, the degree: are you earning an A.A. or a statewide articulated A.S.?

Q2, the school: is your degree from one of the 7 partner colleges?

Q3, the timing: will you finish your A.A. before you start at UCF?

Q4, the path: did you graduate high school before finishing your A.A.?

Q5, the GPA: will you finish your A.A. with at least a 2.0?

1 / 7 see all 7 slides

Instagram carousel · concept

Do I qualify for DirectConnect to UCF?

A 7-slide eligibility quiz for @directconnecttoucf. Each slide asks one yes-or-no question, and the last one gives next steps. Anyone who doesn't get all yeses is pointed to an advisor.

Made in: Canva
Format: 7 slides · 1080×1350
Facts from: directconnect.ucf.edu

Do you attend a UCF partner college and want to transfer?
Take this 5-second eligibility quiz to see if you're on track for guaranteed admission!

drop your college or major below 💛
sign up: directconnect.ucf.edu

#UCF #ChargeOn #DirectConnect #TransferStudent

Concept by Flora Carvalho. Not an official UCF post.

Cover: Transferring from out of state? Here are your first 3 steps.

Step 2, check: use the Transfer Credit Equivalence Portal and make sure English, math and language courses are done with a C or better.

Step 3, apply: before the deadline (fall June 1, spring Nov 1, summer March 1), $30 fee, official transcripts from every college.

1 / 4 see all 4 slides

Instagram carousel · concept

Transferring from out of state?

A 4-slide how-to for @transferconnecttoucf. Their feed is mostly events, so this gives out-of-state and private-college transfers their first 3 steps. I matched the account's existing look: tall condensed type, gold and black, tape and sticky-note details.

Made in: Canva
Format: 4 slides · 1080×1350
Facts from: connect.ucf.edu · ucf.edu/admissions

Wanting to transfer to Florida? UCF would love to have you!
Look through the first 3 steps of our transfer process and let us know if you need any help!
Tag a friend who should transfer with you

any questions? contact us:
UCFConnect@ucf.edu · 407-823-4547

#UCF #ChargeOn #TransferStudent #FutureKnight

Concept by Flora Carvalho. Not an official UCF post.

Instagram profile refresh · concept

@directconnecttoucf, refreshed

How the whole account could look when every piece works together, from the bio to the grid.

Bio: The program in 3 lines: Connect → Transfer → Graduate
Highlights: Events · Steps · Stories · FAQs · Partners
Grid: Reels, carousels, events and people, mixed
Made in: Canva

Concept by Flora Carvalho. Not an official account. Some grid photos are from @directconnecttoucf.

Content strategy · concept

One week, two accounts

A weekly calendar for DirectConnect to UCF and Transfer Connect, planned so one person can keep both pages active and still have time to make each post well.

Weekly content calendar. Monday: DirectConnect day-in-the-life reel. Tuesday: Transfer Connect out-of-state carousel. Wednesday: DirectConnect quiz carousel. Thursday: Transfer Connect virtual info session post. Friday: shared Collab post on transfer events. Daily stories on both accounts.

This is my first semester as a transfer, so I know what kind of content transfer students actually want and what catches their attention. I'd mix educational posts, event announcements and lifestyle content that gets people excited, with trends here and there. The goal is to make it fun, not just bombard people with information, so that when transfer students watch, they feel excited, assured, and like they're not alone, because so many of us are going through the same thing.

EducationalThe quiz and the out-of-state steps
EventsInfo sessions and the Friday Collab
LifestyleDay in the life of a transfer
TrendsTrending reels and story stickers

3 posts per accountThe accounts take turns Monday to Thursday, so each one gets steady posts without a daily rush.
Friday CollabOne Instagram Collab post shows up on both grids and reaches both audiences at once.
Daily storiesOn post days, stories promote the new post. On off days, polls and Q&As keep people engaged.
Built-in piecesThe two carousels above and my day-in-the-life reel are part of the week.

Reels

Short-form video

A mix of content filmed for the UCF accounts, plus a few of my own videos I've been practicing with.

a day in my life as a DirectConnect transfer ☀️
how much I studied this week as a business student 📚
this could be your fall when you transfer to UCF 🍂

My work

Things I've made

Photography

Behind the camera

A studio birthday shoot and a proposal + engagement session shot on a Sony α7R V, plus travel photos on my Nikon 1 J1 · edited in Adobe Lightroom.

Studio birthday

We built the set ourselves, and I coordinated a team of 3 to keep the shoot running smoothly.

Proposal + engagement

My boyfriend and I shot and posed the couple, then directed family photos with 8+ people.

Brazil family trips

Since 2024, I've been the designated photographer for our yearly family trips to Brazil, capturing the scenery, posed photos, and most importantly, the real moments.